Before I get to my list of 13 Influential Books to Help Grow Your WordPress Business, I would like to give a little background on why I created it. Here’s Why You Should Read a Book Before Posting Silly Questions If you frequent any of the Facebook Groups for Business Leaders, someone is likely to see […]
Announcing Barista a Child Theme for Beaver Builder
I’ve just launched a new a new Beaver Builder child theme on Espresso Themes, called Barista Theme. The Barista Theme was created for our new Managed WordPress Hosting platform, Barista. Since Beaver Builder is pre-installed on the Doube Shot hosting plan, the Barista Theme is activated by default. Head on over to Espresso Themes to see what […]
4 Child Themes Launched in October by Espresso Themes
Espresso Themes has just launched two new child themes for Event Espresso 4, bringing the total to four WordPress Child Themes in one month. These same child themes have been in use on Event Smart for over two years and have become very popular amongst event organizers on the platform. However, the theme needed a few minor […]
Eventbrite Increases Ticketing Fees; Event Espresso Greets Non-profit Organizations with Zero Fee Ticketing
Since Eventbrite has increased its ticketing fees recently, the team at Event Espresso has seen an influx of non-profit customers coming over from the platform. This post outlines some of the ways Event Espresso and WordPress are helping event managers overcome ticketing fees while gaining more autonomy and value in the process. As a bonus, I […]
Event Espresso is Hiring a Sales Engineer Just in Time for Halloween
“Did you hear that?” “Hear what, dude?” “I heard something strange…” “Like a strange noise??” “No, silly!” “Just tell me what you heard already!” “Okay, okay. I heard the Event Espresso team is hiring a Sales Engineer for their WordPress plugin.” “Oh, that sounds cool but I don’t find that very strange.” “You don’t find it […]
Eventbrite Shuts Down Cannabis Events, while Event Espresso & WordPress Offer Freedom to Cannabis Event Organizers
It’s just come to our attention that Eventbrite is shutting down Cannabis-related events on their platform and keeping money from the very event organizers that trusted them as the backbone of their event business. For the past two years, Michael Zaytsev has sold tickets to the New York Cannabis Film Festival on Eventbrite. The yearly event shows […]
Bare-bones Guide to Launching a WordPress Theme Shop from Scratch
Since launching Event Espresso 4 a few year’s ago, then Event Smart a short time later, I’ve been dabbling with a few child themes to complement both platforms. However, I haven’t been promoting the child themes for various reasons. One of the reasons is because we don’t have a system to deploy automated updates as we […]
Brand Awareness: Using Billboard Advertising to Promote Your WordPress Business During WordCamp
As I was surfing the net one weekend, I came across a website where you can pay for ad space on digital billboards for only a few dollars per day. Within seconds after seeing the ad, I remembered seeing Hostgator using billboard advertising a few years ago and thought to myself, this is an excellent way […]
5 Step Framework to Guide Decisions
A team member shared this simple framework to guide decisions with experiments and larger projects: How does this affect our ambitious goals (e.g., grow sales, increase productivity, improves an existing system/process)? How much revenue will we gain? How much time? What resources will be required? Are there any existing systems that are affected or can […]
Project Management Tips & Strategies for WordPress Plugin Developers
During my time at Event Espresso, we’ve tried many project management tactics and just recently developed a method of project management that seems to be working for us, or rather me, since I am leading project management at the moment. Here is my attempt to publicly share my thought processes and practices in regards to […]
From the Ground Up: Building a WordPress Business – A WordCamp Talk
“I have had all of the disadvantages required for success.” ~ Larry Ellison Starting From the Bottom My story could have been a lot different today, had I not started from the ground up on a new plan for my life many years ago. You see, by the time I was 23, I had traveled […]
Blockchain Technology for Event Management & Ticketing
It seems a lot of people in tech are talking about blockchain technology, the new technology in the Financial Technology Industry. I have some predictions and questions about the role of blockchain in event management and ticketing technology. What is Blockchain? A blockchain is a single version of the truth made possible by an immutable […]
